Barks is a pet shop specializing in dog care, providing exceptional veterinary services and a curated selection of top-notch products. The company aims to redefine the pet shop experience, placing a strong emphasis on canine wellness.
For this project, I was responsible for translating Barks' vision into a visual language that encapsulates its commitment to excellence, trustworthiness, and the joyous bond between dogs and their human companions. I designed a logo and graphic elements for brand assets. The typography strikes a balance between boldness and modernity. Colors play a pivotal role, with blue taking the lead. Blue is associated with trust, reliability, and a sense of calm. The addition of white and yellow as complementary hues infuses a sense of cleanliness and happiness. This ensures a holistic and uplifting brand aesthetic.
