Client:
Barks
Services:
Brand Identity, Social Media Paid Ads, OOH Advertising, Poster Design
Barks
Services:
Brand Identity, Social Media Paid Ads, OOH Advertising, Poster Design
Year:
2024
Barks is a pet shop dedicated to canine wellness, offering veterinary services and a curated selection of top-notch products. The company aims to redefine the pet shop experience for dogs and their owners.
As a freelancer, I supported the overall brand ethos by leading creative approaches including design concepts, branding, and art direction. The logomark reflects a playful yet celebratory character. The typography strikes a balance between boldness and modernity. The color blue represents trust and reliability, while the complementary colors yellow and white evoke playfulness.
