Dendê was established in 2020 with the mission to offer meticulously crafted, high-quality skincare products designed specifically for melanated skin. The company's steadfast dedication centers on the utilization of sustainable and environmentally friendly ingredients.
For this particular project, I designed a logomark using a serif typeface that epitomizes elegance and timelessness, reflecting Dendê's commitment to quality essence. The primary color, a welcoming shade of brown, takes inspiration from palm oil seeds, symbolizing the origin of the ingredients. This is complemented by two shades of green as secondary colors, evoking feelings of revival, freshness, vitality, and peace due to their connection to nature.
