Calobite is a fast-food restaurant specializing in low-carb nutrition. With the slogan 'Bite the difference, not the calories,' Calobite seamlessly blends taste and wellness, offering a unique experience. Every bite guilt-free, as they pave the way for a future where fast food becomes both delicious and nutritious. The menu features a variety of handmade, low-calorie burgers made with 100% pasture-raised meat, alongside plant-based options for vegetarian customers. All burgers are topped with fresh, locally sourced vegetables and served on artisan buns.
My job was to create a brand experience that emphasizes flavor without sacrificing convenience and to explain how our low-carb options fit into a balanced lifestyle. I opted for red and white. Red, known for its high stimulation, can increase heart rate and evoke strong emotions. In food marketing or design, it commands attention and stimulates the appetite. Yellow signifies vitality and creativity.
